BRAND STRATEGY
Articulate your brand story
As a busy soloprepreneur or independent consultant, you have tons of great ideas – and know how to craft an amazing product or service. But if you struggle to define your value proposition or communicate your key selling points to the market, you're limiting your potential to attract and retain customers.
Brand Strategy Tune-up
Our 2-part Brand Strategy Tune-up is an interactive workshop designed to give you the clarity and focus you need to succeed and to help you formulate a cohesive brand story.
This workshop can be done in person or virtually and is available in two formats:
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1 x Full-day workshop (6 hours); or
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2 x Half-day workshops (3 hours each).
Part I: Brand core
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Defining your brand
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Mapping your value proposition
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Defining service/product offering
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Positioning your brand
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Creating a messaging framework
Part II: Brand identity foundations
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Defining brand vision, mission and values
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Identifying your brand values
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Developing your brand persona
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Establishing your brand voice
Outcomes
By the end of the Brand Strategy Tune-Up workshop, you will:
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Have a crystal clear understanding of what you do, who you do it for, and how you market it.
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Define your service offerings in a way that is easy for customers to understand. (That means, they're more likely to purchase!)
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Say goodbye to inconsistent and vague fluff and hello to crisp and consistent messaging.
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After the workshop, you'll be well-placed to commission your brand identity and start planning your go-to-market activities.
