CONTENT STRATEGY
Content strategy that delivers results
You're brimming with expertise you want to share, but aren't sure where to start. Do you host webinars? Start a podcast? Write a bunch of blogs?
Where do you publish and promote this content? And how do you maintain content production sustainably?
It all starts with a solid content strategy.
We'll work with you to design a comprehensive content strategy that takes into account your business goals, resources and audience needs.
We focus on the most targeted and efficient ways to reach your audience. You'll be confident that every piece of content serves a purpose and brings you closer to your business objectives.
Audience research
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Understanding audience content and channel preferences
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On-page SEO: Topic and keyword research
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Content audits and analysis
Production and launch plans
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CMS setup and optimisation
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Production scheduling
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Establishing editorial style guides
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Sourcing and liaising with vendors/content production partners
Content roadmapping
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Planning content types and formats
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Creating editorial calendars
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Optimising content channel mix
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Channel setup and optimisation
Analysis and optimisation
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Establishing content metrics
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Monitoring content performance
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Adjusting and optimising content to improve engagement
Outcomes
By engaging our content strategy services, you will:
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Have a clear roadmap for content creation
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Understand the types of content that will have your audience coming back for more
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Understand how to measure content ROI
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Feel confident that you can sustain and scale your content efforts.
If you want to put strategy into action, why not explore our content production services?
