CONTENT STRATEGY
Content strategy that delivers results
You're brimming with expertise you want to share, but aren't sure where to start. Do you host webinars? Start a podcast? Write a bunch of blogs?
Where do you publish and promote this content? And how do you maintain content production sustainably?
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It all starts with a solid content strategy.
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We'll work with you to design a comprehensive content strategy that takes into account your business goals, resources and audience needs.
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We focus on the most targeted and efficient ways to reach your audience. You'll be confident that every piece of content serves a purpose and brings you closer to your business objectives.
Audience research
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Understanding audience content and channel preferences
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On-page SEO: Topic and keyword research
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Content audits and analysis
Production and launch plans
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CMS setup and optimisation​
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Production scheduling​
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Establishing editorial style guides
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Sourcing and liaising with vendors/content production partners
Content roadmapping
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Planning content types and formats
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Creating editorial calendars
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Optimising content channel mix
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Channel setup and optimisation
Analysis and optimisation
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Establishing content metrics
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Monitoring content performance
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Adjusting and optimising content to improve engagement
Outcomes
By engaging our content strategy services, you will:
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Have a clear roadmap for content creation
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Understand the types of content that will have your audience coming back for more
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Understand how to measure content ROI
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Feel confident that you can sustain and scale your content efforts.​​
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If you want to put strategy into action, why not explore our content production services?
